Clinical trials are the ‘gold standard’ in clinical research and provide information on the safety and efficacy of a product in humans. Clinical trials are an essential part of modern medicine, and they are used to evaluate new treatments and therapies. In recent years, there has been an increase in the number of clinical trials conducted on herbal and ayurvedic products. Herbal and ayurvedic products have been used for centuries to treat a variety of conditions. However, there is limited scientific evidence supporting their efficacy. These trials have many advantages, including the following:
Safety and Efficacy
Clinical trials are studies that test the safety and effectiveness of new drugs or therapies in humans. Many people turn to herbal and ayurvedic products as an alternative to conventional medicine. Clinical trials can provide data that supports or refutes the effectiveness of these products, which can help consumers make informed decisions about their health.
Standardization
Clinical trials can also provide valuable data on the underlying mechanisms of action for herbal and Ayurvedic products. It helps in the standardization of herbal and ayurvedic products which can be challenging to standardize because they often contain multiple active compounds. Clinical trials can help standardize the dosage and composition of these products, which can improve their consistency and reliability.
The Competitive Edge
Clinical trials of Herbal and Ayurvedic can give a product a competitive advantage over similar products that do not have clinical data supporting their safety and efficacy by providing objective evidence of the product’s safety and effectiveness, which can increase consumer confidence in the product. In some cases, clinical trials compare a product with another that already exists to determine whether the new one is at least as good as the existing one. This comparison can help establish the product’s superiority over similar products, which can be a key factor in differentiating it from competitors in the marketplace. This information can then be incorporated into the labeling of the product to provide healthcare professionals and patients with a better understanding of its benefits and potential risks.
Promotional Advantage
Ayurvedic and Herbal companies can highlight the clinical trial data in their promotional materials; companies can differentiate their products from competitors and help build consumer confidence in their brand. In addition to traditional advertising and promotional materials, companies can also leverage social media and other digital marketing channels to promote their products and share clinical trial data with consumers. For example, a company can use social media to highlight key study results in a visually engaging way. However, it is important to ensure that all advertising and promotional materials are truthful, balanced, and in compliance with regulatory guidelines.
Collaborative Research
Clinical trials for herbal and ayurvedic products often involve collaboration between Western and Eastern medicine. This collaboration can lead to a better understanding of the products and their potential benefits. Collaboration can also lead to new insights into the development of safe and effective therapies that combine Western and Eastern approaches. Collaboration will improve the quality of research, increase the number of studies performed on herbal medicines, and provide more evidence to support their use in clinical practice.
Despite not being under the purview of the regulatory authorities, clinical trials for herbal supplements and ayurvedic products would help substantiate claims of health benefits, facilitate product differentiation in the market and allow for their use as medicinal products with proven efficacy. Furthermore, clinical studies would help support manufacturers who perform them a significant advantage over the ever-increasing competition. Safety and toxicity concerns are often associated with ayurvedic and herbal supplements due to their complex nature and thus clinical trials are necessary to ensure safety to consumers.
The herbal and ayurvedic product market continues to grow exponentially, and Pharma Instinct’s team is at your side to help you take advantage of this growth. Our experts are here to help you understand your requirements and provide solutions in accordance with regulatory requirements.
